As posted on Love Pocket? Mozilla just bought the app to fix its mobile problem.
Mozilla is trying to get back into mobile.
The company acquired Read It Later, the developer of bookmarking app Pocket, in what Mozilla called its “first strategic acquisition.”
Terms of the deal were not disclosed but both companies said Pocket would continue to operate as an independent subsidiary of Mozilla, which makes the Firefox web browser.
For Mozilla, the acquisition could help give the company something of a fresh start in mobile. Mozilla killed what was left of its Firefox OS earlier this year. Launched in 2013, the ill-fated operating system failed to gain traction despite the release of the company’s budget phones.
Though the company still makes mobile versions of its browser for iOS and Android, Pocket will help Mozilla regain mobile users outside of its browser. Pocket, which allows users to save articles to read later, has more than 10 million monthly active users across its platforms, which are monetized via subscriptions and ads.
Mozilla confirmed as much in a statement posted on its blog Monday. “Pocket contributes to our strategy by growing our mobile presence and providing people everywhere with powerful tools to discover and access high quality web content, on their terms, independent of platform or content silo.”
The company says it also plans to use Pocket’s technology to bolster its Context Graph Initiative, which aims to provide recommendations based on your browsing history.
Pocket CEO Nate Weiner, who founded Read It Later in 2007, said in a statement the acquisition would help the company “continue expanding the reach of high-quality content” while “protecting the openness of the web and creating a content platform built around trust and privacy.”
Competing bookmarking service Instapaper was acquired by Pinterest last year.